Conditions of use and confidential processing of personal data
Bladelijn (hereinafter “we”) of address Zadelstraat 8, B-8600 Diksmuide is the owner of website www.bladelijn.com. This is a public website which publishes the promotional information of Bladelijn.
We are proud of taking good care of our guests. Taking good care of the personal data you share with us forms an important part of this. This privacy declaration explains how we use your data to provide you with a better and inspiring user experience.
Protection of your privacy – responsible processor
Bladelijn is the party responsible for the processing of personal data on the website www.bladelijn.com (hereinafter: “the Website” or www.bladelijn.com) and undertakes to respect and protect the confidential nature of your personal data.
The term "confidential" processing means that we process your personal data “confidentially” in compliance with the usual statutory national and international regulations, including the Belgian act of 8 December 1992 on the protection of personal privacy (B.S., 18 March 1993), amended by the act of 11 December 1998 (B.S., 3 February 1999) and the General Data Protection Regulation when it comes into effect on 25 May 2018. So, no personal data whatsoever such as address, email, telephone and fax number, demographic information or identification details will be processed without you having given your consent for this processing and without you knowing the reason for that processing.
Recording of personal data
You are free to visit the website www.bladelijn.com and consult all of the available information about Bladelijn, the products and their prices without having to give any personal data whatsoever.
Confidential processing of data
(DELETE OR CORRECT WHAT IS NOT APPLICABLE)
The personal data collected by Bladelijn is stored in a secure environment which is not accessible to the public. The file can only be accessed by a limited number of people employed by Bladelijn. The information will be used solely for internal purposes, linked to the accommodation.
Bladelijn will not generally forward personal data to third parties, except to comply with statutory obligations and in the event of a specific request by the legal authorities or the police.
In the exceptional event that Bladelijn forwards personal data to organisations or companies with whom Bladelijn cooperates (LIST COMPANIES XXX), this will be stated specifically or you will be specifically asked for your CONSENT.
Bladelijn will NOT sell your details to third parties.
What personal data are processed?
(DELETE OR CORRECT WHAT IS NOT APPLICABLE)
- Category 1 (create account) The data we retain under this category are personal data, specifically your first name, surname, password, email address, telephone number, address details (street, house number, box number, postcode, district, country), date of birth, gender, your interests (in terms of holiday accommodation, activity and facilities), date of creation, date last updated, last login date, active language used to create a profile and the management of an account on the Website. Your booking history is stored on your account.
- Category 2 (newsletter registration) Your email address, including interests on registering for our newsletter on the Website.
- Category 3 (cheque purchase) Your purchase amount, first name, surname, street, house number, box number, postcode, district, country, telephone number, email address, any invoicing details on purchasing the Cheque on the Website.
- Category 4 (XXX order) Your first name, surname, email address, street, house number, box number, postcode, district, country, telephone number, gender, date of birth (and any data in category 2 if you decide to create an account and category 3 if you decide to register to receive the newsletter) when ordering XXX on the Website.
- Category 5 (accommodation booking) Your email address, arrival and departure dates, first name, surname, number of people, telephone number, message when booking accommodation via the Website.
- Category 6 (accommodation contact request) Your email address, reason, first name, surname, telephone number, message (possibly also data in category 2 if you decide to create an account and category 3 if you decide to register to receive the newsletter) for a contact request to accommodation on the Website.
- Category 7 (reviews) Your message, email address, first name, surname, location score, hygiene score, welcome score, comfort score, food score, tour company when placing a review on the Website.
- Category 8 (dynamic forms). Your first name, surname, email address, street, house number, box number, district, postcode, any competition question answer (possibly also data in category 3 if you decide to register for the newsletter) for the completion of a dynamic form (e.g. a competition form).
Category 9 (IPaddress) Your IP address, to guarantee security and availability by the host company. (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER)
- Category 10 (spam control) Your IP address, the user agent, the request address (request URL) and the referrer for the control of spam. These data are not retained beyond the request, merely the result of whether or not it is spam. (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER
- Category 11 (visual material) We may make use of the visual material from security cameras in our accommodation.
- Category 12 (personal data of others) We use the data of others which has been supplied by you, for example for the people who are on your booking. If you supply the data of others, you must be certain that they agree to this and that they consent to you providing this information. You must also ensure that they know how their personal data can be used by us, if applicable.
- Category 13 The data we retain under this category are not personal data. We retain: (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER
‣ How many times a specific term is searched for on the search results page (but not by whom or when).
‣ How often a filter in the faceted navigation is clicked on (but not by whom or when).
‣ Searches are forwarded to the booking module of XXX (e.g. Stardekk), but the personal data of the person conducting that search are not, with the exception of the search parameters that the person concerned has manually entered.
‣ For users who are not logged in a session cookie is set which tracks whether the visitor is logged in or not. This session cookie also tracks what search parameters the visitor used, but only so that he can return to the previous page via “Return to summary”. Favourites are also saved for a user who is not logged in. This session cookie remains only for the duration of the visitor’s browser session - until this finishes – and is not stored anywhere permanently.
‣ A cookie is set to track whether or not the user has clicked away the slide-out at the bottom of the page. This is to ensure that this does not continue to appear after it has been clicked away.
‣ A cookie is set if the user is not logged in for technical reasons. This cookie does not contain any personal data.
The reason for processing personal data (see category data referred to above)
(DELETE OR CORRECT WHAT IS NOT APPLICABLE)
- Category 1 The management of your account on the Website with a view to the use of our webshop and Website, with the implementation of a contract which was requested by you as the legal grounds for this. And if indicated by you, also the sending of direct marketing, with your explicit, prior consent as the legal grounds for this. If healthrelated data provided by you are used for direct marketing, naturally this is only with your prior consent.
- Category 2 The sending of direct marketing, newsletters, activities and promotions, with your explicit, prior consent as the legal grounds for this. If healthrelated data provided by you are used for direct marketing, naturally this is only with your prior consent.
- Category 3 and 4 The delivery and invoicing of products you have ordered, with the implementation of a contract requested by you as the legal grounds for this.
- Category 5 and 6 The booking of a holiday stay or responding to a question, with the implementation of a contract requested by you as legal grounds for this.
- Category 7 To contact you within the context of the placing of a review, with the legitimate interests of Bladelijn to continue to improve its Website and services as the legal grounds for this.
- Category 8: To contact you within the context of a competition in which you have participated, with the implementation of a contract requested by you as the legal grounds for this.
- Category 9 To guarantee security and availability with the legitimate interest of Bladelijn to continue to improve its Website and services as the legal grounds for this.
- Category 10 For the control of spam with the legitimate interest of Bladelijn to continue to improve its Website and services as the legal grounds for this.
- Category 11 To guarantee security with a view to the prevention, detection and prosecution of criminal offences with the legitimate interest of Bladelijn as the legal grounds for this.
- Category 12 The booking of a holiday stay or the response to a question, with the implementation of a contract requested by you as the legal grounds for this.
- Category 13 The provision and improvement of this Website and the inclusion of data in anonymous statistics, from which the identity of specific persons or companies cannot be derived, with the legitimate interest of Bladelijn to continue to improve its Website and services as the legal grounds for this.
(ONLY IN THE CASE OF ADVANCED MARKETING PRACTICES ON YOUR WEBSITE)
Google Analytics (THESE DATA MUST COORDINATED WITH YOUR WEB DEVELOPER)
Via our website a cookie is set by the American company Google, as part of the “Analytics”-service. We use this service to obtain and update reports on how visitors are using the Website. Google may supply this information to third parties if Google is statutorily obliged to do so, or in the event that the data is processed by third parties on behalf of Google. We have no influence over this. We have consented to Google using the analytics information obtained for other Google services.
The information collected by Google is anonymised where possible. Your IP address is emphatically not provided. The information is transferred to Google and stored on servers in the United States. Google states that it observes the Privacy Shield principles and is affiliated to the Privacy Shield programme of the American Department of Commerce. This means that there is an appropriate level of protection for the processing of personal data.
Retargeting cookies (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER)
We use so-called retargeting cookies. As a result, we can show advertisements on third party websites on the basis of your previous visits to our website. We use Facebook Pixel for this.
Facebook buttons (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER)
Our Website contains buttons to enable the sharing of web pages on social networks like Facebook. These buttons work using items of code that originate from Facebook. Cookies are set using this code. We have no influence over this. Please read Facebook’s privacy declaration (which changes regularly) to read what they do with your personal data that they process via these cookies.
The information they collect is anonymised where possible. The information is transferred to Facebook and stored on servers in the United States. Facebook states that it observes the Privacy Shield principles and is affiliated to the Privacy Shield programme of the American Department of Commerce. This means that there is an appropriate level of protection for the processing of personal data.
About deletion of cookies (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER)
You can find more information about the enabling/disabling and deletion of cookies in the instructions and/or using the Help function of your browser.
Some tracking cookies are set by third parties. These can be removed centrally via Your Online Choices so that they cannot be set on the website of a third party.
Other functions for social media (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER)
Our website(s) and mobile app(s) contain functions for social media such as Twitter, Google+ and Pinterest, which have their own privacy statements.
Ensure that you read their conditions and privacy statements carefully before entering your personal data; we accept no responsibility or liability for these functions.
Consent to processing
If Bladelijn wishes to process your personal data for other purposes or wishes to provide them to organisations or companies with which it cooperates, Bladelijn shall request your explicit consent to do so, which you are entitled to refuse.
These data are processed by us for the duration necessary as a result of the purposes described above.
Profiling (THESE DATA MUST BE COORDINATED WITH YOUR WEB DEVELOPER
(DELETE OR CORRECT WHAT IS NOT APPLICABLE)
The processing of your personal data does/does not consist of profiling. This implies that we DO/DO NOT build up a profile on you based on the data you have provided to us so that we can show you appropriate advertisements and offers. However, you will not be subjected in any way to any automated decision-making process on the basis of this profile.
- Right to access and inspection
You have the right to inspect and correct any inaccurate or incomplete data that Bladelijn has collected about you. Furthermore, you can request that your personal data is deleted from the files of Bladelijn at any time.
- Right to unsubscribe, improve, update and delete personal data
You are free to decide whether or not to share your personal data with the Website.
If you do not/no longer wish to receive communication from Bladelijn, you can unsubscribe to receiving emails at any time (via unsubscribe) or by email email@example.com or by letter Zadelstraat 8, B-8600 Diksmuide, stating your name, postal address and email.
You will continue to receive service-related messages from us, such as a booking confirmation or important information about the use of our products or services.
In addition, you always have the right to request that your personal data be improved, updated or deleted. You acknowledge that by refusing to provide or requesting to delete personal data, certain products and services will not be available to you.
- Right to object
You also have the right to object to the processing of your personal details for serious and legitimate reasons.
In addition, you always have the right to object to the use of personal data for the purposes of direct marketing; in such cases you do not have to give any reasons.
- Right to free data transfer
You also have the right to obtain and/or transfer to other responsible parties the data that is processed by us in structured, accessible and machine-readable format.
- Right to withdraw consent
Provided processing is based on your previous consent, you have the right to withdraw that consent.
- Exercising your rights
You can exercise your rights by contacting us, either by email to firstname.lastname@example.org, by post to Zadelstraat 8, B-8600 Diksmuide or by making use of the CONTACT US/CONTACT/… on the Website.
- Right to complain:
If you have a complaint, we ask you to contact directly Bladelijn via email@example.com or +32 51 55 50 83. We shall take all possible measures to address your concerns about the processing of your personal data.
You have the right to submit a complaint to the Belgian Privacy Commission:
Commissie voor de Bescherming van de Persoonlijke Levenssfeer, Drukpersstraat 35, 1000
Brussel, Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35, e-mail:
This is without prejudice to a provision for a civil court.
If you suffer loss as a consequence of the processing of your personal data, you can
submit a claim for compensation.
We have developed security measures which are designed, technically and organisationally, to prevent the destruction, loss, falsifying, amendment, unauthorised access or release by mistake to third parties of personal data collected, together with any unauthorised use of those data.
We cannot be held liable in any event for any direct or indirect loss arising from the incorrect or unlawful use of personal data by a third party.
You must observe the security conditions at all times, including by preventing any unauthorised access to your login details and password. As the only person responsible for the use made of www.bladelijn.com on your computer, IP address and your identification details, you are also responsible for their confidentiality.
Access to data
In order to be able to process your personal data, we allow our employees access to your personal data.
We guarantee an equivalent level of protection by imposing legally enforceable contractual obligations which are comparable to this Privacy Declaration on those employees and appointees.
To enable us to offer you the products and services you require, we may share your personal data with the ultimate providers of travel services, as part of package holidays.
We cooperate with carefully selected suppliers who carry out specific tasks for us (e.g. IT).
If we share personal data with other organisations, we require them to safeguard these personal data and we prevent them from using the data for their own marketing purposes.
We only share the personal data our suppliers and partners require to enable them to provide us with their services with the implementation of a contract requested by you and/or us as the legal grounds for this.
No text or images whatsoever on this Website may be reproduced without the specific consent of Bladelijn.
Amendments to this Declaration
This Declaration supersedes all previous versions. We may amend this Declaration at any time, so please check our website(s) regularly for any updates. If significant amendments are made, we shall place a clear notification on our website(s) and, if applicable, also communicate the amendments electronically.